Brunch & High Tea in your shop

First, your shop window
The shop window is your invitation card and with it you can say: join us for a delicious brunch or high tea. Do you have the space to set a small brunch table in the shop window? Go for it! There is no better invitation. Set the table with cheerful table linen, matching party items and a beautiful etagère full of delicious cakes. A serving board with a 'freshly baked cake' or a basket with cheerful donuts will stimulate the senses of your passers-by. Get the teapot ready, because your customers will want to join you soon. No room for a real brunch table in your window? Just make it smaller! Even a small table or shelf can suggest brunch or high tea. And perhaps you have room for a beautifully laid table further on in your shop? This will take your customer on an inspiring journey through your shop.
Brunch & High Tea assortment
You did it! Your customer has been inspired and enters the shop. This is the moment to tell your customer how they can create such a wonderful brunch setting at home. To do this, you put together an interesting brunch & high tea range. Of course, you present it on one of the shelves close to the entrance. We have already selected our best brunch & high tea products for you!


Instore material
Support your range with appropriate instore material. This way your customers see immediately after entering your shop where the Brunch & High Tea experience from your window continues. On our download page you can download this in-store material to print yourself. Hang the wobblers on your shelves to highlight a specific product group, or place the tent cards between your products. You can order the set of A1-posters in our webshop, place them in a pavement sign in front of your shop or against a back wall in your store to invite your customer to look around a bit more.
Cause your customer can also make good use of the products outside your Brunch & High Tea range. For example, recreate FunCakes spring cupcakes and place them on an étagère in your shop, together with the tent card or the A1 poster. By making them with royal icing the cupcakes stay well for a long time and cannot be destroyed. Your customer can easily pick up the cupcakes and look at them to see what products you used for them. Of course you have already shared the corresponding recipe on your website or social media page so you can easily refer to it. In this way you convince your customers that they too can make those beautiful cupcakes themselves.


Offer interesting discounts
We all love an interesting discount, with an offer fitting your Brunch & High Tea theme you will keep your customers in your shop longer. During the whole Brunch & High Tea period CakeSupplies offers you 3 interesting offers. Think about extending these offers to your customers! By doing so, you will make it extra interesting for them to prepare their own brunch or high tea. We will inform you of the running offer through our newsletters, but you will also always find it in our special offers category.
Stimulate the senses
An inspiring shopping experience is largely about stimulating the senses of your customer. So think about how you can stimulate more senses than just with a good shop presentation. We know that when someone smells something nice, the brain registers this as a positive memory. And what could be better than the smell of freshly baked cake? We want to taste it right away, don't we? Exactly! Anyone who works with food products should also have something to taste, right? Is there a new product in your Brunch & High Tea range? The best way to convince people of its quality is to let them taste it. A delicious brownie, mini-cupcake or chocolate also fits perfectly within your Brunch & High Tea theme.

With these tips, your customers will leave your shop full of inspiration. By subsequently applying these tips online as well, you will keep their attention. For example, by highlighting your brunch products, sharing recipes, your special offer, an inspiring blog or coming up with a great win campaign. Share these ideas through your website, social media channels or your newsletter. CakeSupplies works with different theme campaigns throughout the year. Within each theme we offer an interesting offer, in-store material and plenty of inspiration. For the next theme, you can easily use the tips from this blog again!