Whitepaper - Basic assortment
How to create the ideal basic range for your cake decorating business
If you are a starting retailer in the cake decoration world, or if you want to add an inspiring baking range to your cook or hobby shop, then you are lucky to have a clean slate. You can start from scratch and create a solid basic assortment that appeals to your customer and expand from there to a total assortment that makes your business profitable, distinctive and successful. This white paper will guide you through the choices that will lead to your ideal basic range.